More than 90% of Google's revenue comes from its advertising system. [91] For example, in the 2006 fiscal year, the company's financial report showed that only $112 million of the $10.492 billion in revenue came from non-advertising revenue. [92] In order to maintain its leading position in the online advertising agency market, Google has continuously implemented various new means. For example, after acquiring DoubleClick, Google acquired technology to obtain user interests and determine advertising targets. [93][94] Google Analytics allows webmasters to view and track when and how visitors visit their websites, such as checking clicks on all links on a page. [95] Google's advertising system consists of two parts, which are placed through third-party websites. AdWords provides advertisers with the service of displaying advertisements on the Internet, charging by click or display; AdWords' sister project AdSense allows webmasters to provide advertising display locations on their own web pages and participate in the profit sharing. However, Google has also been criticized for its lack of anti-click fraud management in its online advertising system - when a visitor who is not interested in the product in the advertisement or an automated script deliberately clicks on the advertisement, it causes advertisers to pay too much for the advertisement. A 2006 industry report pointed out that about 14% to 20% of clicks are fraudulent or invalid clicks. [96] Another criticism of Google's advertising business comes from its review of advertisers, some of whom are suspected of violating the Digital Millennium Copyright Act. In February 2003, Google stopped displaying ads for a non-profit organization called Oceana (protesting the unreasonable sewage treatment of large oil tankers). Google cited its editorial policy to explain: "Google does not accept ads or website content that advocate against other individuals, groups or organizations." [97] However, this policy was later changed. In June 2008, under the urging of the US Department of Justice for antitrust reasons, Google and Yahoo reached an advertising agreement, in which Yahoo displayed Google ads on its website pages. However, Google eventually withdrew from the agreement in November 2008. [98][99] To promote its products, Google launched a website called Demo Slam to showcase technical demonstrations of its products. [100] Every week, two teams compete to announce Google's new products on the website. Search Engine Journal wrote that Demo Slam is "a place where creators and skilled people make videos to let the rest of the world know about the latest and greatest technologies." [101]

More than 90% of Google's revenue comes from its advertising system. [91] For example, in the 2006 fiscal year, the company's financial report showed that only $112 million of the $10.492 billion in revenue came from non-advertising revenue. [92] In order to maintain its leading position in the online advertising agency market, Google has continuously implemented various new means. For example, after acquiring DoubleClick, Google acquired technology to obtain user interests and determine advertising targets. [93][94] Google Analytics allows webmasters to view and track when and how visitors visit their websites, such as checking clicks on all links on a page. [95] Google's advertising system consists of two parts, which are placed through third-party websites. AdWords provides advertisers with the service of displaying advertisements on the Internet, charging by click or display; AdWords' sister project AdSense allows webmasters to provide advertising display locations on their own web pages and participate in the profit sharing. However, Google has also been criticized for its lack of anti-click fraud management in its online advertising system - when a visitor who is not interested in the product in the advertisement or an automated script deliberately clicks on the advertisement, it causes advertisers to pay too much for the advertisement. A 2006 industry report pointed out that about 14% to 20% of clicks are fraudulent or invalid clicks. [96] Another criticism of Google's advertising business comes from its review of advertisers, some of whom are suspected of violating the Digital Millennium Copyright Act. In February 2003, Google stopped displaying ads for a non-profit organization called Oceana (protesting the unreasonable sewage treatment of large oil tankers). Google cited its editorial policy to explain: "Google does not accept ads or website content that advocate against other individuals, groups or organizations." [97] However, this policy was later changed. In June 2008, under the urging of the US Department of Justice for antitrust reasons, Google and Yahoo reached an advertising agreement, in which Yahoo displayed Google ads on its website pages. However, Google eventually withdrew from the agreement in November 2008. [98][99] To promote its products, Google launched a website called Demo Slam to showcase technical demonstrations of its products. [100] Every week, two teams compete to announce Google's new products on the website. Search Engine Journal wrote that Demo Slam is "a place where creators and skilled people make videos to let the rest of the world know about the latest and greatest technologies." [101]

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